This is the reason why Beatlemania was ready to serve to the world
Into the musical Liverpool cauldron
Where the basic Beatle ingredients
Of excitement, sound, movement, freshness cooked
Over the bubbling waters of the Mersey river it was Brian Epstein
Stirring the brew, adding from time to time the dash
Of professional seasoning. Drawing on his own theatrical education
Epstein, the Beatle manager
Was able to take the admittedly scruffy quartet
And act as both an objective mirror and business guide
How Epstein and The Beatles joined forces
Is another chapter in this living legend
Epstein, at the youthful age of 27, had rejected the temptations
Of a career in theater to enter the family business in Liverpool
Despite an almost life-long yearning for theater
And a formal education which included study at the royal academy
Of dramatic art in London, he decided to employ
His creative talents and boundless energy in the business world
Where the chances of financial security were considerably
Greater than theater. Although his personal tastes
Were somewhat sophisticated
Brian Epstein found the business of selling pop music records
So financially rewarding that he decided he'd better immerse himself
In the pop music world; which, strangely enough
Was focusing its beams on Liverpool, and the Mersey Beat
Successor to both the European skiffle and American rock
Were popular. So down the cobblestone streets of Liverpool's storied
Beat generation section went Epstein, with dress and manner genteel
He reportedly projected a feeling of confusion the first time
He was confronted by The Beatles. But on subsequent trips
His demeanor changed. And when Brian Epstein
Finally made a personal decision to manage The Beatles
It was a decision which would affect the musical history of the world
Man Behind The Beatles鈥擝rian Epstein (Spoken Word) - The Beatles
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